Dairy Industry
Proposed Project
Product Range & Quality
About Us
Humor/Management Lessons

Before studying this project brief for whatsoever purpose, we wish to ascertain that this document is being reviewed in proper perspective and the writer and the reader share the same ideas, views, concepts and philosophy. Or else, it might turn into a sheer futile exercise on every one's part.

In a lighter vein, I would like to reproduce below an apt e-mail that I received a few days ago. Hope everyone takes it in good spirit and appreciates the humor.

Subject : UN Survey with no result …….

Last month, the U.N. conducted a worldwide survey. The only question asked was, "Would you please give your most honest opinion about solutions to the food shortage in the rest of the world?"

The survey was a HUGE failure. BECAUSE ……………………

  • in Africa, they did not know what "food" meant,
  • in Western Europe, they did not know what "shortage" meant,
  • in Eastern Europe, they did not know what "opinion" meant,
  • in Middle East, they did not know what "solution" meant,
  • in South America, they did not know what "please" meant,
  • in Asia, they did not know what "honest" meant, and
  • in the USA, they did not know what "the rest of the world" meant.

Similarly, when we propose "setting-up the latest state-of-the-art, hi-tec, commercial, composite, Integrated Dairy Farm Project, with an objective to enhance cattle productivity and improve raw milk quality to meet international standards and to carry out coherent, ancillary, multiple activities so as to make a distinctive addition to product value, quality, cost-benefit and total profitability of the venture, the "project concept must be assessed in its totality".